Our experience
At joxindabox, we were sent a certified letter on two occasions, demanding that we cease and desist. We did cease and disist, and they still shut down our website and aquired our domain name (joxindabox.com). We, too were threatened (by Trademark Management) with paying restitution, and fees, or change our domain, and remove all NFL logos, etc. We changed to joxindabox.net, and as you can see on our site, we have a very generic-looking content, as far as pics, etc.
We did not have to pay anything to anyone, and we just have to be extra careful not to cross that bridge again.
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