"The sad truth is that the nickname "America's Team" doesn't even have any exciting or proud story behind it. An NFL Films representative was looking for a creative way to market the Dallas Cowboys' 1978 highlight film when he came up with the name.
Coincidentally, that was the same year the Steelers beat the Cowboys in one of the best Super Bowls ever.
Not long after, NFL Films approached the Rooneys to ask if they'd like to be called "The Nation's Team".
No, they said. They were Pittsburgh's team and that was more than enough for them.
It seems the Steelers are better at humility, too."
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Sonny Amato is a CBS SPiN contributor
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http://www.cbssports.com/spin/story/11149729