If the hobby is not strong enough to stand on its own merit, then its demise is a certainty. I personally believe that while the NFL relationship was valuable in the past and for most of us nostalgic, it is no longer of any value. In fact, tying in with the NFL would in many ways constrict the potential growth of the hobby. In my mind the game stands on its own, especially if folks embrace the value in creating and promoting their own personal teams. The way I see it, if you were fortunate enough to raise $100,000 in this community, there are a lot better ways to spend it than on an NFL license.