[eflfanatic]

Like what I'm reading here. One of the other problems with the marketing of electric football games has been that you can only find one in stores before Christmas, never after. One store here in Nashville carries the Rose Bowl Game and they always sell out before Christmas. Then they don't get the games again until the next Christmas Season. One of the reasons that Toys R Us no longer sells the game is that Miggle decided not to sell to them anymore because of their return Policy. I know that the last Christmas that I worked at a Toys R Us, we sold out of the games (I believe about 48 sets for the season) but after Christmas several were returned with out anything at all wrong with them other than the people were disapointed with the performance of the game (players running around in circles).

I agree that a DVD and/or a manual packed with the games showing how to tweak bases would be a good start on at least cutting down the return of the games and showing the consumer that there has been a great improvement in the game and how it can perform.

The only stores in this area that I know of that even carries the game is Dick's Sporting Goods and don't really know their sales records of the games and theri returns of them afterwards. But I would imagine it is about the same as Toys R Us.

Anyway, we have a very good discussion going on here and some very good ideas to approach Miggle and retailers with.