OK WHAT IS OUR OBJECTIVE?

[MplsTom]

Shelf space is a huge issue. That's why you didn't see the regular game in stores except for the occasional toy store around Christmas. The game itself takes up too much space for the margin.

Another issue is the "electric" piece. There's got to be some sort of liability thing there that helped to drive the "battery operated" attempt at a game board.

Now, if you don't have a game board to the masses, then the accessories become a bit meaningless.

Until it gets the TV type of exposure (not just news segments, but an ongoing thing) or dollars into advertisement (which I don't think we'll see from any of our existing manufacturers), there isn't the mass appeal to drive the type of numbers that makes it worthwhile for the shelf space it necessitates.

Personally, the pool table stores would make a great venue for the deluxe gameboards, etc...but no one has the license and product to be able to sell there with the exception of the generics (that are less appealing).

Change in this hobby isn't going to come in bits and pieces from small efforts to gain exposure (not negating anything anyone has done as anything helps). Large-scale change will have to be driven from something big. Short of that, we are indeed an aging hobby with not a whole lot of future beyond our generation.

[detroitchild]

...but true. Reg hit the nail on the head. If you look at this through the eyes of a business it currently would not make any sense to try to follow up on EF. BUT....that does not mean that a very successful cottage industry can't take hold. In my opinion that is the direction we should look at taking.